Rubio's Fresh Mexican Grill

FAFU FRIDAY!!!

Every Friday I review a chain restaurant to incorporate more of the readership into all of the burrito fun. 

Rubio's hails from San Diego, but has setup all along the western United States hocking "fresh mex" ranging from fish tacos to gourmet burritos. 

"Fresh mex" or "new wave Mexican" is an insipid movement particularly common in the US combining traditional Mexican with ingredients reserved usually for haute cuisine. Cilantro infusions, avocado soups, and tomato reductions are applied to accentuate different flavors hidden in simple dishes. 

Of course, Rubio's is still a casual dining experience more akin to fast food than the French Laundry, but the core principles still define what separates this restaurant from your average walk-up. 

I opted for the Burrito Especial with steak and swapped the citrus-rice for more traditional orange party rice. Romaine lettuce, whole black beans, salsa fresca, guacamole, chipotle sauce, and red tomato salsa are also crammed into this burrito making me think one thing: you're trying too hard. 

Don't get me wrong, burrito, you taste fine, but your insecurities are showing with how much you tug my taste buds every which way. There is so much going on it all kind of blends together into one androgynous tongue-numbing thump. No heat. No spice. Just a cacophony of flavors banging loudly all at once. 

Luckily, their salsa bar is mighty, stocked with pickled carrots and jalapenos, four different salsas, golden state peppers, and lemons which allowed me to heat up and contextualize separate sections of my flavor experience. 

Not to sound like a Luddite, but I tend to get lost in less-traditional, high-cuisine burritos that seek to improve upon solid classics. I know my burrito was assembled by a teenager, but they are still approaching the equation wrong by adding chipotle sauces and citrus rices to round out my burrito rather than trusting the steak and salsa to do their jobs. 

Other places have succeeded in bringing something truly unique which elevates burrito culture like the Kogi trucks or expands the definition like Oki-Dogs, but sometimes it can all be too much and nothing is gained, 

...and quick side note: What the hell was up with the side of black pepper bean soup? I had beans in my burrito, and yet you felt the need to give me an entire cup as a side. Thanks?